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Almay Partners with Rashida Jones

The new campaign celebrates 'beauty positivity.'

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By: Marie Redding

Senior Editor, Rodman Media


Almay announced today its partnership with actress, screenwriter and producer, Rashida Jones. Jones has signed on as an “Almay Insider.”

Jones will promote the brand’s “Reveal the True You” campaign, which recently debuted. It encourages a movement toward celebrating individual beauty and self-expression.

Jones will star in a series of informative and entertaining digital videos showcasing her comedic talents as she takes on the persona of an Almay Mega Influencer. Jones took the lead in writing the content, which begins airing on Almay’s social channels today.

Jones explains, “The message of this campaign is something so simple, yet not often said: You are beautiful just the way you are. There is so much pressure to portray an idyllic life, especially through social media, and honestly, does anyone really have the picture-perfect Matcha Latte every day? It was this thought that sparked the idea of showing what my life as an influencer would really be like, behind the curtain, imperfectly perfect. I am very excited to share my experience as an Almay Mega Influencer with the brand’s fans and followers.”

Almay plans to continue to roll-out new packaging, advertising, in-store displays and an exciting product portfolio, now through 2018.

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